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About Us

I started Gatherwell because I’ve seen how often great ideas — and good intentions — can get lost in the noise. Whether you’re planning a milestone that matters or defining how your brand and leadership show up in the world, clarity and structure make all the difference.

Gatherwell exists to bring calm to the creative process. With strategy, storytelling, and thoughtful design, I help people and brands translate vision into reality — creating experiences and communications that feel personal, purposeful, and true.

Because even the most organized hosts, and the most seasoned leaders, deserve a little backup.

Wildflower tablescape arranged by Gatherwell for a rustic celebration

Gatherwell brings thoughtful, remote personal event planning support to clients nationwide

Joanne Freed, founder of Gatherwell

About Joanne

Before founding Gatherwell, I spent more than two decades leading marketing, brand strategy, and communications for companies and personalities where every detail mattered — from global campaigns and red carpets to brand launches and private celebrations.


Through it all, I learned that the best experiences — whether personal or professional — come from the same place: clarity, creativity, and care.


Gatherwell brings that philosophy forward — combining strategic insight with thoughtful execution to help clients, brands, and leaders create with purpose and confidence.

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