About Joanne
Long before this was my work, friends and family nicknamed me “the planner.”
I was the one organizing holidays, mapping out trips, hosting dinners, and thinking three steps ahead so everyone else could enjoy the moment. I’ve always loved planning because I love to obsess over the details. I still do. Not for perfection, but because details shape how something feels. Planning is my way of giving back. What I love most is watching the process come together and seeing how thoughtful planning brings joy to the people around me.
Professionally, I’ve spent more than two decades in New York City leading communications, brand strategy, and high-visibility events. I’ve worked with founders, executives, and growing companies where clarity mattered and every decision carried weight. That experience shaped how I think: structured, strategic, and grounded in purpose.
Today, I work as New York City wedding planner offering virtual and strategic planning support for couples who want to plan their wedding themselves, just not in isolation. I'm based in New York and available for in-person support across the NYC tri-state area. I help you sort through decisions, clarify priorities, and move forward with confidence.
I also continue to partner with brands and leaders on positioning, messaging, and event strategy. The setting may change, but the thinking remains the same. Clear strategy. Aligned decisions. Details that support the bigger picture.
At the heart of it, Gatherwell is built on one principle: clear thinking leads to confident decisions, whether you’re shaping a brand or planning a wedding.
Gatherwell brings thoughtful, virtual planning support to clients nationwide