Long before this was my work, friends and family nicknamed me “the planner.”

I was the one organizing holidays, mapping out trips, hosting dinners, and thinking three steps ahead so everyone else could enjoy the moment. When family and friends were planning something important, I naturally became the person they turned to for ideas, organization, and a second opinion. I’ve always loved planning because I love to obsess over the details. I still do. Not for perfection, but because details shape how something feels. Planning is my way of giving back. What I love most is watching the process come together and seeing how thoughtful planning brings joy to the people around me.

Professionally, I’ve spent more than two decades in New York City leading communications, brand strategy, and high-visibility events (a different kind of planning). I’ve worked with founders, executives, entrepreneurs, celebrities, entertainment brands, and consumer companies, including roles supporting the Miss Universe Organization, Skinnygirl, and national brand campaigns where clarity mattered and every decision carried weight. That experience shaped how I think: structured, strategic, and grounded in purpose.